# Apple in the Enterprise: Growth and Challenges

- Link: https://dbr-soft.com/apple-in-the-enterprise-growth-and-challenges/
- Published: 2026-10-27T20:36:48+00:00
- Author: David Botero

Apple devices are no longer just for creative teams. Many businesses now issue Macs,
iPhones, and iPads alongside Windows PCs.

**Why organizations choose Apple**

– **Employee preference** can help with recruitment and satisfaction

– **Apple silicon** offers strong performance and battery life

– **Long software support** for devices

– **Security features** such as built-in encryption and hardware protections

– **Strong resale value,** which can lower total cost

– **Zero-touch deployment:** Apple Business Manager and mobile device management
let devices configure themselves out of the box

**Challenges**

– **Management differences:** Macs need an appropriate MDM (Intune supports macOS,
and dedicated Apple management tools exist)

– **Application compatibility:** some line-of-business apps run only on Windows

– **Identity integration:** use Entra ID or similar to give Mac users the same sign-
in and policies

– **Purchase cost:** higher upfront prices for some models

– **Mixed fleets:** supporting two platforms requires skills and process

– **Printers and legacy peripherals** may need testing

**Best practices**

1. **Enroll devices through Apple Business Manager** so they are supervised and 
manageable from day one

2. **Use MDM** for encryption (FileVault), updates, apps, and compliance

3. **Integrate identity** with your directory and enforce MFA

4. **Define support processes** for Mac users, with documentation

5. **Pilot first** with a department before wider rollout

6. **Check software compatibility** for critical applications

7. **Keep Windows and Apple policies aligned** on security expectations

**Should you offer Mac?**

It’s a good fit when staff prefer it, apps support it, and your management tools
handle it. Otherwise, a standard Windows fleet is often simpler.

**DBR Soft supplies and manages Apple and Windows devices side by side.** **[Contact us for more information.](https://dbr-soft.com/contact/)**

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